Google Ads for Contractors That Put Trucks in Driveways
When a homeowner's roof starts leaking or their AC quits in July, they search Google and they call one of the first businesses they see. Google Ads puts your contracting company in that spot, the moment the homeowner needs you, without waiting months for organic rankings. It is the fastest lead source a contractor can turn on.
We run ads for booked jobs, not clicks
A click is not a job. We build every contractor campaign around the searches that mean a homeowner is ready to hire, and we filter out the ones that drain budget: people looking for contractor jobs, DIY guides, free estimates from tire-kickers, and out-of-area searches. We watch the search terms report constantly and cut the junk, because the account that converts at a strong cost per lead beats the one that blows its whole budget on garbage.
We know what a contractor lead is worth
A roof replacement lead and a drain-cleaning lead are worth wildly different amounts, and they justify wildly different bids. We understand contractor economics: what you can pay for a lead and still profit, which high-value services are worth chasing, and which cheap ones quietly lose money. We have told contractors to advertise their high-ticket and specialty work instead of the low-margin services, because protecting your return matters more than spending your budget. See real campaign results →
Call tracking so you see every job
We set up dedicated tracking numbers and conversion tracking so every lead ties back to the exact campaign, keyword, and ad that produced it. You see cost per lead and call volume, not just clicks. That is how we know what to scale and what to cut, and how you know your ad spend is actually producing jobs.
Landing pages built to convert the click
Sending paid clicks to a slow homepage wastes them. We build dedicated landing pages for your campaigns, focused on one service, one call to action, and the trust signals that make a homeowner call. For urgent services like storm damage or emergency repair, these pages capture the homeowner in crisis mode and convert at several times the rate of a generic page.
The right budget for your market
More spend is not automatically better. Some contractor markets can profitably absorb a big budget, and some cannot, and we have told clients to hold steady rather than dilute a strong return chasing volume the market will not support. We size the budget to your market and scale it only when the numbers justify it.
Ads now, SEO for later
The smartest contractors run both. Google Ads books jobs today while contractor SEO builds your organic rankings over the following months. As SEO strengthens, it carries more of the load at no per-click cost. We run both together so the strategy is coordinated instead of split across agencies that never talk.
Ads management pricing
Your ad spend is paid to Google directly, separate from our fee. Our management fee is quoted for your business. On a free call we pull the real search volume and click costs for your market, so you see the numbers before you spend a dollar.
Starting at $999/mo
3-month minimum, then month-to-month. We only run ads for the sites we build and host.
FAQ
Frequently Asked Questions
Google Ads can start producing calls within days of launch, which is why contractors use it for immediate leads while SEO builds over the following months. It puts you at the top the moment a homeowner searches for your service.
We build campaigns around high-intent searches, filter out the terms that waste money like job seekers and DIY searches, and watch the search terms report constantly to cut junk. Dedicated call tracking shows exactly which ads produce jobs so budget goes to what converts.
It depends on your market, your services, and what a booked job is worth. We size the budget to your goals and scale only when the numbers justify it. Spending more is not better if the extra budget does not convert profitably.
No, your ad budget is paid directly to Google. Our management fee covers building the campaign, the landing pages, call tracking, ongoing optimization, and reporting. The two are separate so you always see where your money goes.