Google Ads for Contractors That Put Trucks in Driveways
When a homeowner's roof starts leaking or their AC quits in July, they search Google and call one of the first businesses they see. Google Ads puts your contracting company in that spot, the moment the homeowner needs you.
We run ads for booked jobs, not clicks
Clicks are not the goal. We build every campaign around the searches that mean a homeowner is ready to hire, and filter out the ones that drain budget: job seekers, DIY guides, and out-of-area searches.
We know what a contractor lead is worth
A roof replacement lead and a drain-cleaning lead justify wildly different bids. We understand contractor economics and focus budget on the high-value work. Protecting your return matters more than spending your budget.
Call tracking so you see every job
We set up dedicated tracking numbers so every lead ties back to the exact campaign, keyword, and ad that produced it. You see cost per lead and call volume, not just clicks.
Landing pages built to convert the click
Sending paid clicks to a slow homepage wastes them. We build dedicated landing pages focused on one service and one call to action, converting at several times the rate of a generic page.
The right budget for your market
We size the budget to your market and scale it only when the numbers justify it. Your ad budget goes to Google, and our management fee covers building and running the whole thing.
Ads now, SEO for later
Google Ads books jobs today while contractor SEO builds your organic rankings over time. We run both together so the strategy is coordinated instead of split across agencies.
Frequently Asked Questions
- How fast can Google Ads get a contractor leads?
- Google Ads can start producing calls within days of launch, which is why contractors use it for immediate leads while SEO builds over the following months.
- How do you keep contractor ad budget from being wasted?
- We build campaigns around high-intent searches, filter out the terms that waste money like job seekers and DIY searches, and watch the search terms report constantly to cut junk.
- How much should a contractor spend on Google Ads?
- It depends on your market, your services, and what a booked job is worth. We size the budget to your goals and scale only when the numbers justify it.
- Do I pay YourSites for my ad budget?
- No, your ad budget is paid directly to Google. Our management fee covers building the campaign, the landing pages, call tracking, ongoing optimization, and reporting.